Product Information Management

What is a PIM

PIM is the abbreviation for Product Information Management. A PIM system is the central source for structured product data of a company.

Why do you need a PIM?

A PIM is a database for the central maintenance of product data, which can be output from there to many channels, e.g. for print, social media, apps and online stores. The PIM system uses existing systems as a data source, the transferred product data is supplemented with missing data from marketing and other departments.

Who can use a PIM?

For manufacturers and dealers in the B2B and/or B2C sector. With a PIM you have access to current and complete product information at any time and any place.

How does the PIM help in daily life?

Product information in a company is often scattered over many employees, departments and systems. This results in duplicate activities in data maintenance and, last but not least, redundant data. With the help of a PIM system, you can maintain product data efficiently and significantly increase your response times on the market.

What does a PIM cost?

Thanks to open source, small and medium-sized companies can now also benefit from powerful PIM solutions. And that with short implementation times, without license costs!

What are the benefits of a PIM?

The useage of PIM systems saves costs for media design and product data preparation. It enables good, consistent and faster product-related customer communication on all channels. The greatest possible standardization of data maintenance in one system, in one place, for every required location, brings efficiency back into teams struggling with Excel, ERP systems or other complicated tools, and gives you a huge competitive advantage.


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PIM Functionality overview

pim diagram


  • Collecting product information centrally and maintaining it in one place saves working hours and prevents redundant data
  • Already during data collection you define which data you want to integrate into your product catalog or output channels


  • Products can be classified and added to different catalogs
  • Product descriptions for international markets can be stored in numerous languages
  • You check the quality of your data (topicality, duplicates, completeness, etc.) in the PIM


  • Product information is passed on to various sales channels (e-commerce, print, mobile, marketplaces, etc.)
  • Optimised product information can be sent to each individual channel if required
  • Sending the data to the web-to-print software to easily produce printed catalogues

PIM for E-Commerce and Omni-Channel

The branch becomes a showroom, the app extends the counter – customers are becoming more and more demanding and want to be able to obtain information about any product at any time and any place. With the use of a product information management system, you can offer the “right” product information at every station of the Customer Journey

akeneo customer journey

Catalogue formats in PIM

Catalogue formats, classifications & PIM – Digital procurement processes are increasingly relying on standards. With Akeneo-PIM, Reticulum Media offers comprehensive and cost-effective solutions for medium-sized and large companies:

  • Detailed product descriptions from a central source
  • Product classifications according to eCl@ss, ETIM and other classification systems
  • Exchange of catalogue formats like BMEcat
  • Complementary services such as the provision of certificates, manuals, assembly instructions, etc.

BMEcat is the standard for the digital exchange of product information and catalogue data in procurement processes. With the BMEcat Import Connector of Reticulum Media the processing of BMEcat catalogues in Akeneo PIM becomes a child’s play


ETIM – With the classification standard ETIM, all participants in the electrical engineering industry use the same product and catalogue database. Every traded product is uniform and described. ETIM became the model for the exchange of product and catalogue data between the industry and the wholesale trade. And this not only in Germany, but meanwhile in many other European countries.

ETIM in Akeneo-PIM – we make it possible!


The eCl@ss standard for master data enjoys worldwide acceptance and is used within companies as well as with customers and suppliers. eCl@ss is the only globally distributed data standard for goods and services that conforms to ISO/IEC standards

Our PIM solution – Akeneo

As the leader in open source Product Experience Management, Akeneo offers a powerful, flexible, adaptable Product Information Management solution. Akeneo PIM provides a robust set of enterprise-level features and capabilities that help you and your team deliver the compelling customer experiences modern customers want and expect.

akeneo logo


PIM is more than just software. We offer dealers and manufacturers comprehensive consulting with a clear focus on the process view


On request, we will not only advise you, but also provide you with our experienced project managers


Our PIM specialists provide you with comprehensive and goal-oriented advice. We work out the necessary requirements for your product information management and help you to evaluate the appropriate software solutions

We will get back to you!

Simply fill out our contact form and we will get back to you by phone or e-mail within a very short time